Analisis Prinsip Desain Pesan dalam Buku Tematik Terbitan Kemdikbud (Analisis Isi Buku Tema 3 Kelas V SD)

This study aims to describe the application of message design principles in thematic book
theme 3 for the fifth grade school using a qualitative approach and a type of content
analytical research. The source of the data is the topic book Topic 3 for the 5th grade of
elementary school, with a descriptively analyzed document study data collection, which is
obtained from coding sheets and supported by the results of the respondents. The results
obtained from the research that the fifth grade elementary school thematic book theme 3
applies message design principles including visual design, text design and screen/layout
design. The application of visual design principles includes 1) line elements, 2) shape
elements, 3) texture elements, 4) color elements, and 5) illustrations. Further, the
application of text styling is 1) the use of clear titles with few words, 2) the use of boxes to
emphasize the text, 3) the presentation of headings, 4) the presentation of questions, 5) the
order, 6) the usage a list of sequences and 7) final presentation. Meanwhile, the screen
design/layout implementation applies the following 1) visual elements, 2) text elements,
and 3) invisible elements. However, the use of message design principles in the theme book
contained elements of text design principles that were not applied, namely the presentation
of a summary and structure of the text content. In addition, some elements need to be
improved and considered in their application according to message design principles in
order for the message to be delivered properly.